E-Commerce / Global 2024

VITO Fryfilter

Industrial B2B brand expanded to global DTC

Shopify React Global CDN

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+38% conversion lift Across prioritized regional storefront paths

+22% average order value Driven by bundle logic and clearer value messaging

+85% international revenue Within two quarters post-launch

VITO Fryfilter produces a patented frying oil filtration system sold to commercial kitchens globally.

Challenge

Global demand existed, but the legacy storefront lacked trust architecture and market-specific context needed to convert international buyers.

Execution

We rebuilt information hierarchy around commercial buyer intent, improved international experience, and implemented conversion tooling that quantified product value.

Outcome

International revenue increased 85% year-over-year within the first two quarters post-launch. Conversion rate across all markets lifted 38%, with the largest gains in EU markets.

Skills Demonstrated

What this project proves

Shopify

React

Global CDN

Shopify + React layer enabled rapid merchandising iteration

Global CDN improved product page response time in priority markets

SEO and localization layers supported regional discovery

We restructured the Shopify architecture to support market-specific landing pages, implemented hreflang correctly across all international variants, and rebuilt the product pages around the commercial kitchen buyer perso...

Key SEO Moves

International SEO & Hreflang

Implemented correct hreflang tags across all international storefronts, eliminating duplicate content issues and ensuring regional sear...

Market-Specific Landing Pages

Created geo-targeted landing pages optimized for local search intent in priority EU and North American markets.

Commercial Buyer Intent Keywords

Researched and targeted the exact search terms commercial kitchen operators use when evaluating oil filtration solutions.

Product Schema for Global Availability

Deployed rich product schema with pricing, availability, and review data — earning enhanced listings across international Google SERPs.

THE WORK //

See it live.

shop.vitofryfilter.com

Visit live site

Business Impact

International revenue increased 85% year-over-year within the first two quarters post-launch. Conversion rate across all markets lifted 38%, with the largest gains in EU markets.