RESOURCES //
Field notes from work that shipped.
Practical guides, implementation notes, and lessons pulled from real design, engineering, SEO, and growth work.
Core playbooks.
B2B Website Redesign: A 6-Week Checklist
A practical checklist for mid-market teams planning a website redesign. What to do before, during, and after to ensure measurable outcomes.
Read →Technical SEO Audit: What We Look For (And Fix First)
A prioritized technical SEO checklist for B2B sites. Crawlability, speed, structure — what to fix before content matters.
Read →CTA Placement for B2B: Where to Put Your Conversion Points
Call-to-action placement that converts. Above the fold, in-content, and sticky — when to use each.
Read →Deep dives by category.
Recent archive.
B2B Procurement SEO: Case Notes from a Quote-Driven Rebuild
How buyer-type information architecture, content clusters, and technical migration discipline grew organic traffic and quote requests for a B2B procurement brand.
Read →E-commerce SEO That Drives Revenue in 2026 (Not Just Rankings)
Category architecture, international commerce, and conversion paths that tie organic search to actual sales � lessons from revenue-led store rebuilds.
Read →RFQ Websites for Manufacturers in 2026: What Actually Converts
How manufacturing sites win qualified RFQs � not vanity traffic. Spec-led content, print upload, local search, and conversion paths that match buyer behavior.
Read →Organic Growth Compounds: Why SEO Is a Long Game
SEO compounds over time. How authority, backlinks, and topic clusters build. What to expect in year one and how to accelerate it.
Read →Design Systems for B2B Websites: Consistency, Scale, and Maintenance
Design systems that scale. Tokens, components, documentation, and why B2B sites benefit from them.
Read →Buyer Intent Content: Matching Content to Search Stage
Informational, commercial, transactional — how to map B2B content to where buyers are in the journey and connect the path.
Read →Client portal
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