Forzabuilt — Rebrand, Astro rebuild, and the SEO architecture that turned a cold site into a qualified-lead channel.
Industrial / B2B 2026

Forzabuilt

Rebrand, Astro rebuild, and the SEO architecture that turned a cold site into a qualified-lead channel.

Astro React Islands Tailwind Vercel
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99% SEO health Post-remediation technical audit score
99% Lighthouse Desktop score on a media-heavy website
0 -> 28 MQLs Qualified inbound in first four months post-launch (26 unique contacts)

Forzabuilt is a B2B industrial adhesives manufacturer serving the Florida and Southeast construction market.

Challenge

ForzaBuilt rebranded, rebuilt a media-heavy 200+ SKU industrial catalog, and migrated from legacy WordPress URL patterns to Astro in one transition. B2B migrations often trigger visibility loss when URL structures change, redirect coverage...

Execution

I ran build and SEO architecture as one program: Astro with React islands, Tailwind, and Vercel delivery; canonical route structure replacing legacy URL sprawl; layered redirect continuity across middleware and edge rules; hardened canonica...

Outcome

Final outcomes at handoff: 99% technical SEO health, 99% Lighthouse desktop on a media-heavy catalog, and qualified inbound growth from effectively zero baseline to 28 estimated MQL submissions (26 unique contacts) in the first four months...

Skills Demonstrated

What this project proves
Astro
React Islands
Tailwind
Vercel
Migration architecture under constraint: shipped a full platform transition on a 200+ SKU catalog without the indexing collapse common in B2B rebuilds
Layered redirect strategy: middleware + edge rules preserved equity on high-impact legacy paths across changed URL patterns
B2B-native information architecture: catalog rebuilt around procurement intent, not marketing taxonomy
Production-grade performance: sustained 99% Lighthouse desktop on a media-heavy site with selective hydration and delivery optimization
Repeatable SEO release workflow: stage-based audit outputs that gave the internal team durable guardrails for future updates

I led the transition as a unified architecture program, combining platform rebuild decisions with SEO-critical controls (URL continuity, crawl/index hardening, structured data, and release validation) so the migration co...

03

Key SEO Moves

01

Technical SEO Architecture

Built a crawlable, indexable foundation from day one — clean URL structure, XML sitemaps, and canonical tags across 200+ product pages.

02

Structured Data for Industrial Products

Implemented Product and FAQ schema markup across the entire catalog, earning rich snippets in Google search results.

03

Content Hierarchy for Buyer Intent

Restructured information architecture around how procurement teams actually search — by application, substrate, and specification.

04

Core Web Vitals Optimization

Achieved and sustained 96+ Lighthouse scores through image optimization, edge caching, and code splitting.

THE WORK //

See it live.

forzabuilt.com
Visit live site
04

Business Impact

Final outcomes at handoff: 99% technical SEO health, 99% Lighthouse desktop on a media-heavy catalog, and qualified inbound growth from effectively zero baseline to 28 estimated MQL submissions (26 unique contacts) in the first four months...

Best single website contact in company history.
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