How Much Does a B2B Website Redesign Cost?

Cost depends on scope. There is no honest single price for “a B2B website.” A 12-page brochure with a new skin is a different job than a custom rebuild with new IA, CRM, and a catalog. Here are realistic ranges and what actually drives them.

The six-week redesign checklist is how the work runs. This page is how the money maps to that work.

Budget ranges

Treat these as bands, not invoices. Agencies quote differently. Scope, content, and integrations move you between bands.

Brochure rebuild

New design, roughly 10–25 pages, CMS migration, basic forms. No custom apps. In the market this often lands in the mid five figures.

Thin scope (few templates, you supply all copy) sits lower. Messy migration sits higher.

Custom B2B rebuild

25–75 pages, new information architecture, lead capture that hits a CRM, content cleanup, a small number of integrations.

This is the band most mid-market teams should plan for. It is not a template swap.

Large / complex

Catalogs, documentation, ecommerce or a portal, headless architecture, technical SEO from day one, several systems talking to each other.

Quotes vary widely. Some shops sit in the high five figures. Multi-brand or multi-system work can run well into six figures. If someone quotes brochure money for this, they are omitting work — and you will pay it later.

Forzabuilt’s 200+ SKU WordPress-to-Astro catalog, layered redirects, and procurement IA is this band. The outcome was 99% technical SEO health and 28 estimated MQLs in four months — not a cheap theme with a contact form.

Published Nexrena project bands

These are our listed one-time project shapes, not a custom invoice:

• Starter $10k–$15k — about 5–7 pages
• Growth $15k–$30k — about 10–20 pages, conversion architecture
• Enterprise $30k–$50k+ — full rebuild, ecommerce or portal, custom integrations

Pro-Axis is the Growth shape: six pages, print-backed RFQ, local CNC SEO. Furniture Packages USA is the complex rebuild: Next.js, PostgreSQL quoting, Stripe-ready paths, then +210% organic and +95% quotes. Monthly website plans are a different model (managed site + care, not a large custom rebuild).

If you need a number for planning: pick the band that matches pages + integrations + who writes content, not the band you wish you were in.

What drives cost

• Page count and templates — 10 unique templates cost more than 40 pages on 4 templates. Count design systems, not just URLs.
• Custom functionality — Calculators, configurators, gated libraries, multi-step quotes. Each is a product, not a “feature checkbox.”
• Content — You write it, or we write it, or you have none. Empty pages at build time still cost calendar time. Manual migration costs more than a clean export.
• Integrations — CRM, ERP, MAP, search, SSO. Each connection is spec + build + test + failure modes.
• Performance and SEO — 90+ Lighthouse, Core Web Vitals, redirect maps, schema. Cheap builds skip this and you buy it as a second project.
• Reviews and stakeholders — Extra rounds and extra approvers are hours. Hours are money.

How to control cost

• Lock scope — In, out, phase 2. Write it. Mid-project “can we add…” is how a $20k job becomes a $35k argument.
• Content ready — Key pages drafted before build, or a named writer on a calendar. Waiting on copy is the most common silent overrun.
• Phase it — Launch the core conversion path first. Catalog filters and the resource hub can be phase 2. Shipping a complete fantasy on day one is how budgets blow.
• One decision-maker — Committees add weeks. Weeks add cost.

Decision criteria: what should you spend?

Spend brochure money if the IA is fine, the offer is simple, and you need a credible, fast site.

Spend rebuild money if the site cannot produce qualified leads — wrong structure, unusable specs, broken forms, or a CMS nobody will touch.

Do not spend complex-build money to “refresh the brand” on a 15-page site. Do not spend brochure money hoping a developer will “just hook up Salesforce” in week 8.

Success is pipeline: sales-accepted leads, not a lower bounce rate. If the quote does not include measurement, redirects, and a form that reaches sales, it is incomplete — cheap or not.

What you should see in a quote

• Pages and templates
• Integrations
• SEO (specific, not “SEO-friendly”)
• Who owns content
• Timeline by phase — discovery and strategy typically sit in weeks 1–4 of a focused rebuild; see the six-week checklist
• Exclusions

50% to start and 50% at launch is how we bill one-time projects. If the PDF is one number and a vibe, you do not have a scope.

We scope projects transparently. Start a project and we will map budget to outcomes.