Need a deeper next step? Pair this guide with SEO Growth Services and FAQ: What does SEO growth include?. Also read Solutions-Based SEO: Content That Answers and Converts and SEO Content Calendar: Planning and Prioritizing .
Before you redesign, audit. Capture what you have. Otherwise you won’t know what you lost — or what to preserve.
Traffic
- Top pages — By traffic. What drives the most visits?
- Channels — Organic, direct, referral. Which matters?
- Trends — Up or down? Seasonal? Context for post-launch comparison.
Rankings
- Export — Top keywords, positions. From Search Console or your tool.
- Commercial terms — Keywords that drive leads. Protect these.
- URL mapping — Which URLs rank for what? Redirect strategy depends on this.
Backlinks
- Top pages — Which pages have the most links? Don’t lose them.
- Redirect map — Every URL with backlinks needs a 301 to the new equivalent.
Technical
- Indexed pages — How many? What’s in the index?
- Crawl errors — Fix before migration. Don’t carry debt forward.
- Core Web Vitals — Baseline. Compare after launch.
We run audits as part of every discovery. Start a project.
Keep exploring
Continue with one service page and one FAQ answer tied to this topic.
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