Need a deeper next step? Pair this guide with Full-Service Growth for Ecommerce and FAQ: Ongoing support after launch. Also read Checkout Optimization for Ecommerce: Reducing Abandonment and Headless Ecommerce: When to Decouple Your Storefront .
Ecommerce SEO is more than product pages. Here’s the full checklist.
Product Pages
- Unique titles — Product name + key attribute. No “Untitled Product.”
- Unique descriptions — Not manufacturer copy. Your own. 150+ words.
- Images — Alt text. Optimized size. WebP.
- Schema — Product schema. Price, availability, review if you have them.
Category Pages
- Unique content — 200+ words. Unique. Not “Shop our X collection.”
- Internal links — To products, to related categories. Pass authority.
- Filters — Canonical to main category. No duplicate URLs from filter combinations.
Content
- Guides — “How to choose X.” “Best X for Y.” Links to categories.
- Comparisons — “X vs. Y.” Links to both. Commercial intent.
- Internal linking — Content → category → product. Funnel authority.
Technical
- Speed — Product pages load fast. Images optimized.
- Mobile — Product and category work on mobile. Checkout works on mobile.
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