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How Much Does a B2B Website Redesign Cost?

April 22, 2024 · Nexrena

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Cost depends on scope. Here are realistic ranges and what drives them.

Budget Ranges (2024)

$15k–$30k — Brochure site rebuild. 10–25 pages, new design, CMS migration. No complex functionality.

$30k–$75k — Mid-size rebuild. 25–75 pages, custom components, lead capture, content migration. Some integrations.

$75k–$150k+ — Large build. Complex catalogs, headless architecture, ecommerce, technical SEO from day one. Multiple integrations.

What Drives Cost

  • Page count — More pages, more design and content work.
  • Custom functionality — Forms, calculators, configurators. Each adds scope.
  • Content migration — Manual migration costs more than automated.
  • Integrations — CRM, ERP, analytics. Each connection adds complexity.
  • Performance requirements — 90+ Lighthouse, Core Web Vitals. Requires architecture decisions upfront.

How to Control Cost

  • Lock scope — Define what’s in and out before design starts.
  • Content ready — Have content (or a plan) before build. Delays cost money.
  • Phased approach — Launch core first, add features in phase 2.

We scope projects transparently. Start a project and we’ll map budget to outcomes.

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