SEO Audit Checklist: What to Review Before a Redesign

Before you redesign, audit. Capture what you have. Otherwise you won’t know what you lost — or what to preserve.

Traffic

• Top pages — By traffic. What drives the most visits?
• Channels — Organic, direct, referral. Which matters?
• Trends — Up or down? Seasonal? Context for post-launch comparison.

Rankings

• Export — Top keywords, positions. From Search Console or your tool.
• Commercial terms — Keywords that drive leads. Protect these.
• URL mapping — Which URLs rank for what? Redirect strategy depends on this.

Backlinks

• Top pages — Which pages have the most links? Don’t lose them.
• Redirect map — Every URL with backlinks needs a 301 to the new equivalent.

Technical

• Indexed pages — How many? What’s in the index?
• Crawl errors — Fix before migration. Don’t carry debt forward.
• Core Web Vitals — Baseline. Compare after launch.

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We run audits as part of every discovery. Start a project.