Schema Markup for B2B: What to Implement First

Schema markup helps search engines understand your content. It can also unlock rich results — extra information in search listings. Here’s what to implement for B2B.

Organization

• Homepage — Name, logo, URL, description. Tells Google who you are.
• One per site — Don’t duplicate. Use it on the homepage or site-wide in the header.

Service

• Service pages — Name, description, provider (your organization). Helps with local and service-based queries.
• Use for — /services/web-design, /services/seo-growth, etc.

BreadcrumbList

• Every detail page — Home > Services > Web Design. Shows hierarchy.
• Benefits — Breadcrumbs in search results. Clear navigation signal.

Article

• Blog posts — Headline, date, author. Standard for content.
• Use for — All /resources/blog/* pages.

What to Skip (For Now)

• FAQPage — Only if you have a dedicated FAQ section. Don’t force it.
• Product — For ecommerce. B2B service sites rarely need it.

Start with Organization and BreadcrumbList. Add Service and Article as you have the pages.

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