Post-Launch Website Checklist: What to Do After Go-Live

Launch isn’t the end. It’s the start of monitoring. Here’s the checklist.

Verify

• Redirects — Every old URL redirects. Test a sample. Use a crawler.
• Analytics — Events fire. Conversions track. No broken tracking.
• Forms — Submit forms. Emails arrive. No broken submissions.
• Links — Internal links work. No 404s. Check critical paths.

Search

• Sitemap — Submitted. New URLs.
• Indexation — Check Search Console. Pages being indexed?
• Core Web Vitals — Still passing? No regression.

Monitor

• First week — Traffic, errors, forms. Check daily.
• First month — Rankings, conversion trends. Compare to baseline.
• Ongoing — Uptime, performance. Set up alerts.

Optimization

• Baseline — Document current metrics. Traffic, conversion, rankings.
• Backlog — What to improve? A/B tests, content, SEO. Prioritize.
• Quarterly — Review. What’s working? What’s not? Adjust.

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We monitor every launch. Start a project.