B2B isn’t desktop-only. Buyers research between meetings, on commutes, in the field. If your site fails on mobile, you lose them.
What Mobile-First Means
- Design for mobile first — Then scale up. Not the other way around.
- Touch targets — Buttons and links large enough to tap. 44px minimum.
- Readable text — No pinch-to-zoom required. 16px base font.
Forms on Mobile
- Fewer fields — Mobile users abandon long forms faster.
- Large inputs — Easy to tap. No tiny dropdowns.
- Auto-complete — Email, address. Reduce typing.
- Single column — No side-by-side fields. Stack them.
Content and Navigation
- Scannable — Headlines, bullets, short paragraphs. Mobile users skim.
- Sticky CTA — Contact or request demo. Always accessible.
- Hamburger menu — If you have many links. Keep it simple.
We build mobile-first. Plan your rebuild.
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