Landing pages exist to convert. One offer, one CTA, minimal distraction. Here’s what works for B2B.
Headline and Value Prop
- Clear benefit — “Get the 2024 B2B Website Redesign Checklist.” Not “Download our guide.”
- Specific — “10-page technical SEO audit” beats “Free audit.”
- Above the fold — User should understand the offer in 3 seconds.
Form Design
- Minimal fields — Email, name, company. Add more only if the offer justifies it.
- Single column — Easy to scan. No cognitive overload.
- Button copy — “Get the checklist” not “Submit.” Action-oriented.
Trust Elements
- Social proof — “Join 500+ B2B marketers.” If true.
- Privacy — “We won’t spam you.” “Unsubscribe anytime.”
- No clutter — Remove nav, footer links. One path: convert or leave.
We design conversion-focused landing pages. Explore our approach.
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