VITO Fryfilter
Industrial B2B brand expanded to global DTC
VITO Fryfilter produces a patented frying oil filtration system sold to commercial kitchens globally.
The Challenge
Global demand existed, but the legacy storefront lacked trust architecture and market-specific context needed to convert international buyers.
Our Strategy
We rebuilt information hierarchy around commercial buyer intent, improved international experience, and implemented conversion tooling that quantified product value.
We restructured the Shopify architecture to support market-specific landing pages, implemented hreflang correctly across all international variants, and rebuilt the product pages around the commercial kitchen buyer persona.
SEO & Growth
International SEO & Hreflang
Implemented correct hreflang tags across all international storefronts, eliminating duplicate content issues and ensuring regional search visibility.
Market-Specific Landing Pages
Created geo-targeted landing pages optimized for local search intent in priority EU and North American markets.
Commercial Buyer Intent Keywords
Researched and targeted the exact search terms commercial kitchen operators use when evaluating oil filtration solutions.
Product Schema for Global Availability
Deployed rich product schema with pricing, availability, and review data — earning enhanced listings across international Google SERPs.
Nexrena didn't just build us a website — they built us a lead generation machine.
The Results
International revenue increased 85% year-over-year within the first two quarters post-launch. Conversion rate across all markets lifted 38%, with the largest gains in EU markets.
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