Forzabuilt
B2B adhesives manufacturer — full catalog rebuild
Forzabuilt is a B2B industrial adhesives manufacturer serving the Florida and Southeast construction market.
The Challenge
Their previous site was slow, fragmented, and failed to answer technical buyer questions early in the journey. Sales time was spent handling repetitive qualification instead of closing.
Our Strategy
We rebuilt the platform with a headless architecture, restructured product and documentation taxonomy, and implemented conversion paths designed for procurement and operations stakeholders.
We rebuilt the site on Next.js with a headless CMS, implementing structured data for product categories, a gated technical specification library for qualified buyers, and a full technical SEO foundation from day one.
SEO & Growth
Technical SEO Architecture
Built a crawlable, indexable foundation from day one — clean URL structure, XML sitemaps, and canonical tags across 200+ product pages.
Structured Data for Industrial Products
Implemented Product and FAQ schema markup across the entire catalog, earning rich snippets in Google search results.
Content Hierarchy for Buyer Intent
Restructured information architecture around how procurement teams actually search — by application, substrate, and specification.
Core Web Vitals Optimization
Achieved and sustained 96+ Lighthouse scores through image optimization, edge caching, and code splitting.
Best single website contact in company history.
The Results
Within 90 days of launch, organic inbound lead volume increased by 140%. The site now consistently scores 96+ on Lighthouse across all pages. The sales team reports that inbound leads arrive more informed.
Ready to grow?
Selective by design.
If we can help,
we'll tell you how.
If not, we'll say so.