Ecommerce SEO Checklist: Product, Category, and Content

Ecommerce SEO is more than product pages. Here’s the full checklist.

Product Pages

• Unique titles — Product name + key attribute. No “Untitled Product.”
• Unique descriptions — Not manufacturer copy. Your own. 150+ words.
• Images — Alt text. Optimized size. WebP.
• Schema — Product schema. Price, availability, review if you have them.

Category Pages

• Unique content — 200+ words. Unique. Not “Shop our X collection.”
• Internal links — To products, to related categories. Pass authority.
• Filters — Canonical to main category. No duplicate URLs from filter combinations.

Content

• Guides — “How to choose X.” “Best X for Y.” Links to categories.
• Comparisons — “X vs. Y.” Links to both. Commercial intent.
• Internal linking — Content → category → product. Funnel authority.

Technical

• Speed — Product pages load fast. Images optimized.
• Mobile — Product and category work on mobile. Checkout works on mobile.

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