We see the same mistakes repeatedly. Here’s what to fix.
Generic Copy
- Problem — “We deliver exceptional results.” “Best-in-class solutions.” Says nothing.
- Fix — Specific. “We build sites that convert technical buyers.” “3x faster page loads.” Outcomes, not adjectives.
Weak CTAs
- Problem — “Contact us.” “Learn more.” Vague. No value.
- Fix — “Request a demo.” “Get your 90-day SEO plan.” “Start a project.” Action + value.
Slow Pages
- Problem — 5+ second load. Users bounce. Google demotes.
- Fix — Audit. Images, hosting, JavaScript. Target under 2.5s LCP.
No Clear Path
- Problem — Users land, browse, leave. No next step.
- Fix — Every page has a CTA. “Request a quote.” “Download the guide.” “Contact us.” One path.
Ignoring Mobile
- Problem — Desktop-first. Mobile is broken.
- Fix — Mobile-first design. Test on real devices. Forms that work on small screens.
We fix these in every rebuild. Plan your rebuild.
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